In 2012 Instagram attempted to change its terms and conditions by adding a statement that said they are allowed to “sell uploaded pictures to advertisers.” As was expected, this upset their users, leading to angry tweets and emails with hashtags like #Instascam, #Instafraud, and #leavinginstagram. Instagram later apologized, altered the lines, and managed to survive the backlash. Since this was Instagram, it managed to survive. However, for smaller less-known businesses, this can cause irreversible disruptions. The ‘terms and conditions’ page is thus crucial for business as well as its customers. It is a bridge that facilitates clear communication and solutions to possible disputes. In 2012 Instagram attempted to change its terms and conditions by adding a statement that said they are allowed to “sell uploaded pictures to advertisers.” As was expected, this upset their users, leading to angry tweets and emails with hashtags like #Instascam, #Instafraud, and #leavinginstagram. Instagram later apologized, altered the lines, and managed to survive the backlash. Since this was Instagram, it managed to survive. However, for smaller less-known businesses, this can cause irreversible disruptions. The ‘terms and conditions’ page is thus crucial for business as well as its customers. It is a bridge that facilitates clear communication and solutions to possible disputes. In 2012 Instagram attempted to change its terms and conditions by adding a statement that said they are allowed to “sell uploaded pictures to advertisers.” As was expected, this upset their users, leading to angry tweets and emails with hashtags like #Instascam, #Instafraud, and #leavinginstagram. Instagram later apologized, altered the lines, and managed to survive the backlash. Since this was Instagram, it managed to survive. However, for smaller less-known businesses, this can cause irreversible disruptions. The ‘terms and conditions’ page is thus crucial for business as well as its customers. It is a bridge that facilitates clear communication and solutions to possible disputes. In 2012 Instagram attempted to change its terms and conditions by adding a statement that said they are allowed to “sell uploaded pictures to advertisers.” As was expected, this upset their users, leading to angry tweets and emails with hashtags like #Instascam, #Instafraud, and #leavinginstagram. Instagram later apologized, altered the lines, and managed to survive the backlash. Since this was Instagram, it managed to survive. However, for smaller less-known businesses, this can cause irreversible disruptions. The ‘terms and conditions’ page is thus crucial for business as well as its customers. It is a bridge that facilitates clear communication and solutions to possible disputes. In 2012 Instagram attempted to change its terms and conditions by adding a statement that said they are allowed to “sell uploaded pictures to advertisers.” As was expected, this upset their users, leading to angry tweets and emails with hashtags like #Instascam, #Instafraud, and #leavinginstagram. Instagram later apologized, altered the lines, and managed to survive the backlash. Since this was Instagram, it managed to survive. However, for smaller less-known businesses, this can cause irreversible disruptions. The ‘terms and conditions’ page is thus crucial for business as well as its customers. It is a bridge that facilitates clear communication and solutions to possible disputes.